.Michael Specht Automotive News Europe | June 9, 2017 06:01 CET Alfa Romeo is betting on the Stelvio's fun-to-drive characteristics to boost the appeal of what is expected to become the brand's best-seller. "In the Stelvio you find the pure spirit and the DNA of Alfa Romeo," said Alfa Romeo's Europe chief, Fabrizio Curci. The Stelvio has the shortest steering ratio (12 to 1) in its segment, which helps to give it handling similar to a sports car, Alfa said. Alfa’s engineers succeeded in their target of giving the Stelvio a weight balance of 50-50. To reduce weight many body components are aluminum while the drive shaft to the rear axle is carbon fiber. Despite this, at 1735kg the Stelvio weighs more than rivals such as the aluminum-intensive 1690kg Jaguar F-Pace. The Stelvio, named after an Italian mountain pass in the Alps, is based on Alfa’s Giorgio platform like its sedan sibling, the Giulia. Passengers in the Stelvio sit 190mm higher than in the Giulia, said Alfa’s chief engineer, Roberto Fedeli. The 4690mm-long Stelvio will compete against midsize premium crossovers including the Porsche Macan, BMW X3, Audi Q5 and Jaguar F-Pace. Four-wheel drive was standard in the launch models with torque distribution set at 100 percent to the rear axle, although a maximum of 50 percent can be sent to the front axle. A rear-wheel -drive entry-level model will be added later this year. Interior quality and the materials are good, but not at the same level as a Q5. The luggage compartment holds 525 liters, which is more than the Macan and Mercedes-Benz GLC but less than the X3 and Q5. Fast facts Target buyers: Customers who want to stand apart from German premium brands. Engines: Alfa says the Stelvio's 280-hp 2.0-liter gasoline engine offers best-in-class acceleration, going from 0 to 100 kph (62 mph) in 5.7 seconds. Later this year a 200-hp version will be offered. The 210-hp 2.2-liter diesel engine will be joined by an entry-level 180hp alternative with rear-wheel drive only. Technology: The Stelvio's electromechanical system that combines stability control with a traditional servo brake is a segment first, Alfa says. It eliminates pedal vibration to give a better driving "feel" and allows a much shorter braking distance. Launch date: March Base price: 47,500 euros Where built: Cassino, Italy
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Andrea Malan Automotive News Europe | October 18, 2017 09:20 CET TURIN -- Fiat Chrysler Automobiles has cut production at Italian factories building Alfa Romeo and Maserati cars after new Chinese import rules hit sales, according to union sources. Sales of Alfa Romeo and Maserati vehicles have fallen significantly in China since authorities introduced new rules on relationships between dealers and carmakers, FCA told unions. Among other changes, the new regulations ban automakers from imposing stock on dealerships. According to the FIM and FIOM unions, FCA has imposed these production cuts: • The production line for the new Maserati Levante SUV at FCA's plant in Mirafiori, Turin will shut for two weeks between October and November. • Production of the Alfa Romeo Stelvio SUV and Giulia sedan in Cassino, central Italy, has been reduced to 265 cars per shift from 300 this month. This follows production stops on four Fridays since mid-September with a loss of more than 2,000 units. FCA declined to comment on the cuts. Chinese shipments of the Giulia and the Stelvio - which started this spring - have fallen significantly after a brisk start, data from market researchers JATO Dynamics show. Alfa delivered to 1,006 Stelvios to Chinese dealers in June, 2,666 in July and only 227 in August. Maserati followed the same pattern, shipping an average 350 Levantes in July and August, down from a monthly average of more than 800 in the first half. FCA's sales targets for the Levante, Giulia, and Stelvio may have been too high, according to Felipe Munoz, Global automotive analyst at JATO Dynamics market researchers. Alfa Romeo will sell between 130,000 and 140,000 units in 2017 based on sales to date, he said. These may not meet the target but it is still "an excellent result," Munoz said. FCA CEO Sergio Marchionne said earlier this year that Alfa Romeo will sell 170,000 vehicles this year including the Giulietta sedan, Mito small hatchback and 4C coupe and roadster. Fiat, Jeep cuts FCA has also been reducing production of the Fiat 500X and Jeep Renegade subcompact SUVs at its factory in Melfi, southern Italy. Despite higher demand in Europe for subcompact SUVs in Europe, 500X and Renegade sales have fallen in the region as more competitors enter the segment. Workers at the plant have been temporarily laid off for 21 days this year, including 11 days in the third quarter. As a result, production of the two models was down 25 percent in the quarter. Fiat 500X sales in Europe were down 15 percent to 62,999 through August, according to JATO Dynamics. Jeep Renegade's volume declined 1 percent to 52203, JATO data showed but increased by 0.5 percent to 70,859 in the U.S., according to the Automotive News Data Center. FCA exports 55 percent of Melfi's Renegade production to the U.S. Fiat 500X’s U.S. sales fell 38 percent to 5,237. U.S. sales represent 10 percent of the model’s total volume. Overall production at FCA's plants in Italy increased by 3 percent in the third quarter. According to FIM. Output was up 60 percent at Cassino, boosted by the launch of Stelvio and full production of the Giulia, which was in a ramp-up phase in 2016.
Premium Mid-size Sedan Named “Car of the Year” by Top Gear Magazine Starts at $37,995 MSRP & Record-Breaking 505-hp Quadrifoglio at $72,000 MSRP •All-new Giulia lineup combines Italian craftsmanship, class-leading performance, state-of-the-art technology and a passion for driving for the premium mid-size market •Giulia nameplate reflects a 55-year heritage of Alfa Romeo's lightweight, performance sedan tradition and over 105 years of brand history, carving its legend on road courses around the globe •Stunning Italian design and crafted by Alfa Romeo artisans at the Cassino plant in Frosinone, Italy •All Giulia models feature a near perfect 50:50 weight distribution, class-leading power and performance and an eight-speed automatic transmission with available column-mounted paddle shifters with gear shifts in less than 100 milliseconds •Giulia is very well-equipped with standard premium features, including a 280-hp turbocharged and intercooled 2.0L engine delivering 0-60 mph in 5.1 seconds, DNA Mode, leather interior, bi-xenon headlamps, dual exhaust, carbon fiber driveshaft, flat-bottom steering wheel, 7-inch TFT and much more •Giulia Ti (Turismo Internazionale) adds 18-inch aluminum wheels, genuine wood interior accents, heated front seats, heated steering wheel, 8.8-inch widescreen infotainment with SiriusXM and much more •Giulia Ti Sport adds Quadrifoglio-inspired unique front and rear fascias, 19-inch dark 5-hole aluminum wheels, 12-way power high-performance leather seats, aluminum column-mounted paddle shifters, sport steering wheel, genuine aluminum interior accents, gloss-black window trim surround and colored brake calipers •State-of-the-art Q4 all-wheel-drive system available on Giulia and Giulia Ti •Giulia Quadrifoglio features distinct styling and the most powerful engine ever developed in a production Alfa Romeo with an all-new 505-hp 2.9L bi-turbo intercooled V-6, carbon fiber hood, roof and rear spoiler, adaptive performance suspension, DNA Pro with Race Mode, torque vectoring, carbon fiber active aero front splitter, carbon fiber interior accents, 3D Navigation and much more •Giulia and Giulia Ti go on sale in January 2017 with an MSRP of $37,995 and $39,995, respectively •Giulia Quadrifoglio goes on sale this month with an MSRP of $72,000 December 8, 2016 , Auburn Hills, Mich. - Alfa Romeo today announced pricing for the highly anticipated 2017 Alfa Romeo Giulia lineup. “The all-new Giulia is the result of our 105 years of passion for Italian style, craftsmanship and performance,” said Reid Bigland, Head of Alfa Romeo. “Crafted in Italy, the Giulia lineup sets an entirely new benchmark for the segment as the world’s fastest four-door production sedan, featuring class-leading engines, an all-new exclusive architecture, stunning design and state-of-the art technology, available starting from $37,995 MSRP.” Built around the driver, Alfa Romeo Giulia designers focused on simplistic elegance, with an emphasis on incorporating the essential elements for performance. Inside, Giulia’s high level of craftsmanship starts with an asymmetric-styled instrument panel, featuring a driver-focused cockpit crafted with an array of available leathers with accent stitching, plus trim bezels in aluminum, wood or carbon fiber – all for a bespoke look that could only be crafted in Italy. A Formula-1-inspired steering wheel features a thick-rim profile that transmits the chassis’ direct-steering feel and neatly groups the vehicle controls and the engine start button. Behind the steering wheel, the Giulia features a full-color 7-inch thin-film transistor (TFT) instrument cluster straddled by two large white-on-black face analog gauges. Giulia Quadrifoglio stands as the most powerful Alfa Romeo production car ever with its 2.9L bi-turbo V-6 engine producing a class-leading 505 horsepower and 443 lb.-ft. of torque. The Giulia and Giulia Ti models feature an all-new, all-aluminum, 2.0-liter, direct-injection turbo engine with an eight-speed automatic transmission delivering a class-leading, standard 280 hp and 306 lb.-ft. of torque. With its muscular proportions and a pure design ethos of passion, lightness and simplistic elegance clothing its class-leading technical layout with near perfect 50/50 weight balance, the all-new 2017 Giulia exudes stunning and functional Italian style with a finesse of Alfa Romeo heritage, athletically taut lines and sculptural details. 2017 Alfa Romeo Giulia •Manufacturer’s suggested retail price (MSRP) for the 2017 Alfa Romeo Giulia is $37,995 (excluding $995 destination) •Optional Q4 all-wheel-drive (AWD) system available for $2,000 MSRP •Alfa Romeo Giulia features an all-new, all-aluminum, 2.0-liter, direct-injection turbocharged engine that generates a class-leading, standard 280 horsepower and 306 lb.-ft. of torque. Paired with an eight-speed automatic transmission, Giulia launches from 0-60 mph in 5.1 seconds, on the way to a top speed of 149 mph •The all-new, well-equipped Alfa Romeo Giulia comes standard with leather seats, 10-way power front seats including 4-way lumbar, bi-xenon headlamps with signature LED daytime running lights and LED tail lamps, dual exhaust, back-up camera with dynamic gridlines and rear park sensors, bright chrome window trim surround, remote proximity sensor with push button start, remote start, 7-inch full-color TFT display and much, much more •Available Sport Exterior Package ($1,250 MSRP) adds unique front and rear fascias, 18-inch aluminum sport wheels, gloss black window trim surround and colored brake calipers 2017 Alfa Romeo Giulia Ti •MSRP for the 2017 Alfa Romeo Giulia Ti model is $39,995 (excluding $995 destination) •Optional Q4 AWD system available for $2,000 MSRP •In addition to the expansive list of standard features in the all-new Giulia, Giulia Ti adds even more luxury and convenience offerings, including standard 18-inch wheels, genuine wood interior accents, an 8.8-inch widescreen infotainment display, SiriusXM, heated steering wheel, heated front seats and more •Available Ti Sport and Ti Lusso packages (priced at $2,250 MSRP each) provide drivers with two unique offerings that further accentuate the bold characteristics of Giulia Ti •Ti Sport adds unique front and rear sport fascias, 19-inch dark 5-hole aluminum wheels, gloss black window trim surround, colored brake calipers, 14-way front power sport leather seats, including 4-way lumbar and power side bolsters, along with manual thigh extenders, sport leather steering wheel and aluminum column-mounted paddle shifters •Ti Lusso includes Luxury Pieno Fiore Italian leather seats with cannelloni inserts, 12-way power front seats including 4-way lumbar, leather-wrapped dash and upper door trim with accent stitching, genuine wood trim in dark grey oak or light walnut, luxury steering wheel and more •Ti Performance Package adds an adaptive performance suspension, mechanical limited slip differential and aluminum column-mounted paddle shifters 2017 Alfa Romeo Giulia Quadrifoglio •MSRP for the 2017 Alfa Romeo Giulia Quadrifoglio model is $72,000 (excluding $1,595 destination) •Includes the iconic hand-painted Quadrifoglio (four-leaf clover) badge that is symbolic of legendary Alfa Romeo race cars and high-performance production cars •As the “halo” model in the lineup, Giulia Quadrifoglio highlights Alfa Romeo’s motorsport knowhow with an all-new, best-in-class, 505-horsepower, 2.9-liter bi-turbo V-6 engine that earns the title of the most powerful Alfa Romeo production car engine ever and the quickest with a class-leading 0-60 mph time of 3.8 seconds, plus it enabled a record-setting 7:32 Nürburgring lap time – the fastest ever by a four-door production sedan •Giulia Quadrifoglio also includes unique exterior styling, carbon fiber hood, roof, rear spoiler and side sill insert, carbon fiber active aero front splitter, DNA Pro with Race Mode and adjustable performance suspension, 19-inch aluminum wheels with Brembo brakes, high-performance leather seats with 14-way power front seats including 4-way lumbar, leather-wrapped dash and doors with accent stitching, carbon fiber interior trim and much more All three Giulia models offer: •Near perfect 50/50 weight distribution, segment-leading torsional rigidity and the most direct steering ratio on the market, thanks to Giulia’s all-new, rear-wheel-drive Giorgio architecture •Unique Italian style and craftsmanship to the premium mid-size sedan segment •A 55-year heritage of Giulia’s lightweight, performance sedan tradition and more than 105 years of brand history, carving its legend on road courses around the globe Global recognition Since its reveal, the Alfa Romeo Giulia has captured several third-party accolades, including: •Top Gear Magazine: Giulia Quadrifoglio named ‘Car of the Year’ •The Car Connection: Giulia named “2017 Driver’s Choice Award for Best New Luxury Car” •Hispanic Motor Press: Giulia Named 2017 Auto del Año© (Car of the Year) in Mid-size Sedan Segment •Auto Bild and Bild am Sonntag: Giulia named the most beautiful car of 2016 as it wins “Golden Steering Wheel” •Italian Union of Motoring Journalists: Giulia wins “Auto Europa 2017” award •2016 Miami International Auto Show: Quadrifoglio named “Star of the Show” Giulia and Giulia Ti models The 2017 Alfa Romeo Giulia and Giulia Ti have entered the market to continue a 55-year nameplate heritage of high-performance sport sedans. The Giulia Ti honors the historic Turismo Internazionale sport sedan racing class, which was dominated by Alfa Romeo in decades past. Today, the all-new Giulia and Giulia Ti are the resulting product of over 105 years of Alfa Romeo history, innovation and experience, all combined to deliver a class-leading driving machine with unmistakable Italian style. The all-new 2017 Alfa Romeo Giulia and Giulia Ti radiate this Italian style, craftsmanship and performance through a comprehensive list of standard features, which include an all-new, all-aluminum 2.0-liter direct injection turbocharged and intercooled engine delivering a class-leading standard 280 horsepower and 306 lb. ft. of torque, DNA Mode featuring Dynamic, Natural and Advanced Efficiency modes, 8-speed automatic transmission, class-exclusive carbon fiber driveshaft, dual exhaust with bright tips, 4-wheel disc brakes with ABS, Electronic Stability Control and eight airbags. Additional standard features include bi-xenon headlamps with LED daytime running lights, LED tail lights, bright chrome window trim surround, keyless entry with proximity sensor, remote start and 17-inch aluminum wheels. On the inside, Giulia features standard leather seating, 10-way power front seats including 4-way lumbar, driver memory system, piano black accent trim, flat-bottom leather-wrapped steering wheel with integrated F1-inspired push button start, ambient lighting, 7-inch TFT, 6.5-inch infotainment system with rotary controller, rear back-up camera with dynamic grid lines and rear park sensors, 8-speaker audio system, dual zone automatic climate control and more. In addition to the expansive list of standard features in the all-new Giulia, Giulia Ti adds even more luxury and convenience offerings, including standard 18-inch wheels, genuine wood interior accents, an 8.8-inch widescreen infotainment display along with heated steering wheel and heated front seats, while available Sport and Lusso packages further add to the performance and style of Giulia Ti. When equipped with optional Q4 AWD system, Giulia and Giulia Ti models deliver even more all-season traction and performance capability thanks to the system’s ability to transfer up to 60 percent of the 2.0-liter direct-injection all-aluminum turbo engine’s torque to the front axle. Giulia Ti also offers drivers three key packages, providing drivers a unique collection of available features that further accentuate the bold Alfa Romeo characteristics: •Ti Sport adds unique front and rear sport fascias, 19-inch dark 5-hole aluminum wheels, gloss black window trim surround, colored brake calipers, 14-way front power sport leather seats, including 4-way lumbar and power side bolsters, along with manual thigh extenders, sport leather steering wheel, aluminum column-mounted paddle shifters •Ti Lusso includes Luxury Pieno Fiore Italian leather seats with cannelloni inserts, 12-way power front seats including 4-way lumbar, leather-wrapped dash and upper door trim with accent stitching, genuine wood trim in dark grey oak or light walnut, luxury steering wheel and more •Ti Performance Package adds an adaptive performance suspension, mechanical limited slip differential and aluminum column-mounted paddle shifters Giulia Quadrifoglio Bearing the iconic Quadrifoglio badge, the all-new Giulia Quadrifoglio embodies the essence of Alfa Romeo’s motorsport legacy. The beating heart of this ultra-high-performance sedan is an all-aluminum direct-injection 2.9-liter bi-turbo V-6 engine, delivering a best-in-class 505 horsepower, as well as earning the title of the most powerful Alfa Romeo production car engine ever and the quickest with a class-leading 0-60 miles per hour (mph) acceleration in 3.8 seconds. Combined with an 8-speed automatic with column-mounted paddle shifters, which shifts in less than 100 milliseconds, the culmination of these performance attributes is a record-setting time at the Nürburgring of 7:32, making the Giulia the fastest four-door production sedan in the world. The Giulia Quadrifoglio achieves these unprecedented figures with exclusive enhancements for ultimate performance. The carbon fiber hood, roof, rocker panel moldings, rear deck-lid spoiler, and segment-exclusive drive shaft and active aero front splitter combine with aluminum body components for maximum weight savings. The 2.9-liter bi-turbo V-6 supplies its 505 horses to the 19-inch staggered aluminum wheels (19 x 8.5-inch front and 19 x 10-inch rear), wrapped with Pirelli P Zero Corsa three-season high-performance tires, through a torque vectoring differential, for increased performance in every corner and on every straight away. Harnessing the immense power of the Giulia Quadrifoglio is a high-performance brake-by-wire Integrated Brake System with Brembo six-piston front and four-piston rear calipers. Available ultra-high-performance Brembo carbon-ceramic material (CCM) brakes deliver a 50-percent weight reduction while enabling 60-0 mph stopping performance in an impressive 102 feet. The performance of the Giulia Quadrifoglio is foreshadowed by its uniquely elegant, yet aggressive, sense of Italian style. High-performance front and rear fascias exude the Giulia Quadrifoglio’s confidence, backed by over 105 years of Alfa Romeo legacy. Flanking the iconic “Trilobe” grille, bi-xenon headlamps with auto-leveling technology stare in the face of the competition. Sculpted, athletic lines and a powerful stance make the Giulia Quadrifoglio as pleasing to look at as it is to drive. Inside, the Giulia Quadrifoglio includes performance front leather and Alcantara® seats, featuring 14-way power, including 4-way lumbar and power bolsters and front adjustable thigh support. Ultra-lightweight carbon fiber Sparco® racing seats are also available to provide maximum lateral support during extreme cornering. Further interior features include Quadrifoglio-exclusive leather-wrapped steering wheel with column-mounted aluminum paddle shifters, leather-wrapped instrument panel with accent stitching and genuine carbon fiber interior accents. Other advanced technology features unique to the Alfa Romeo Giulia Quadrifoglio include the four-mode Alfa DNA Pro Drive Mode Selector that adds Race mode, Quadrifoglio-tuned adaptive suspension, Quadrifoglio instrument cluster with 200 mph speedometer and engine cylinder deactivation system. Other standard Quadrifoglio features include 3D Navigation, Blind-spot Monitoring and Rear Cross Path detection. Ultra-high performance options further optimize the lightweight design and track-proven capabilities of Giulia Quadrifoglio: •Ultra-lightweight carbon fiber Sparco racing seats provide maximum lateral support during extreme cornering thanks to more aggressive bolstering, and are designed to be the lightest in the segment, while providing comfort for long road trips •Ultra-high-performance Brembo CCM brake system features six-piston front and four-piston rear aluminum monoblock front brake calipers with two-piece 15.4-inch (390 mm) front and 14.2-inch (360 mm) rear CCM rotors. The CCM rotor design delivers a 50-percent weight reduction compared to cast iron discs, further reducing unsprung mass to improve handling, while enabling a 60-0 mph stopping performance in an impressive 102 feet About Alfa Romeo Since its foundation in Milan, Italy, in 1910, Alfa Romeo continues to design and craft some of the most stunning and exclusive cars in automotive history, all while building on a racing heritage that includes some of the most talented and storied drivers and victories. Crafted by Alfa Romeo artisans at the Cassino plant in Italy, the all-new 2018 Stelvio lineup is a testament to Alfa Romeo’s perfect balance of engineering and emotion, creating a premium mid-size SUV for driving enthusiasts that stands out in one of the largest and fastest growing segments in the U.S. Born from the world’s greatest driving road – Stelvio Pass – the all-new 2018 Alfa Romeo Stelvio sets a new benchmark in performance, style and technology in an SUV that could only be Italian. The innovative Q4 all-wheel-drive (AWD) system – standard on all Stelvio models, including the Quadrifoglio, provides additional driving confidence and superior control. Infused with Italian passion, craftsmanship and innovation, the all-new Alfa Romeo Stelvio will conquer the winding road for which it is named. As the first of a new generation of vehicles on an all-new platform, the 2017 Alfa Romeo Giulia and Giulia Ti models embody Alfa Romeo’s La meccanica delle emozioni (the mechanics of emotion) spirit, delivering race-inspired performance with a class-leading 280 horsepower, advanced technologies that include the available Q4 all-wheel-drive system, seductive Italian style and an exhilarating driving experience to the premium mid-size sedan segment. As the “halo” model in the lineup, Giulia Quadrifoglio highlights Alfa Romeo’s motorsport knowhow with a best-in-class, 505-horsepower, 2.9-liter bi-turbo V-6 engine that earns the title of the most powerful Alfa Romeo production car engine ever and the quickest with a class-leading 0-60 mph time of 3.8 seconds, plus it enabled a record-setting Nürburgring lap time of 7:32 – the fastest ever by a four-door production sedan. The handcrafted 2017 Alfa Romeo 4C Coupe represents the purest form of La meccanica delle emozioni, with its race-inspired, mid-engine design and state-of-the-art, Formula 1-inspired carbon fiber monocoque chassis that enables an incredible power-to-weight ratio and with advanced technologies, including the all-aluminum 1750 turbocharged and intercooled engine with direct-injection and dual variable-valve timing, which enables supercar-level performance, including 0-60 mph in 4.1 seconds. Follow Alfa Romeo brand news and video on: Website: www.alfaromeo.com Newsroom: FCA US Media Website Facebook: Alfa Romeo USA Instagram: @alfaromeousa Twitter: @alfaromeousa
Tommaso Ebhardt Automotive News Europe | August 23, 2017 15:04 CET MILAN -- Fiat Chrysler Automobiles is considering options including a plan to spin off the upscale Maserati and Alfa Romeo brands as well as its components operations, said people familiar with the discussions. The moves would focus the automaker on mass-market cars to make Fiat Chrysler more attractive for a potential combination with a competitor, said the people who asked not to be identified because the deliberations are private. The luxury-car operations could be worth as much as 7 billion euros ($8.3 billion), while Magneti Marelli and other parts businesses are valued at up to 5 billion euros, analysts estimate. Under the proposal, Fiat Chrysler intends to keep Jeep to anchor the mass-market car business, which also includes the Dodge and Ram nameplates, the people said. Jeep has attracted interest from China's Great Wall Motor Co., which said on Tuesday that there were "big uncertainties" that it would pursue a transaction. "With Great Wall expressing a clear interest in all or part of Fiat Chrysler, the focus shifts from earnings to breakup value potential," Exane BNP analysts Dominic O'Brien and Stuart Pearson said in a note Wednesday. Discussions among executives are progressing, with several options still under consideration, including just separating one or more of the component units, which also include Teksid and Comau, the people said. A final decision may not be made until early 2018 and the timing of carrying out the transactions remains uncertain, they said. Fiat Chrysler declined to comment. The plan is also meant to unlock value for the Agnelli family and other shareholders as the company continues to underperform peers, the people said. Goldman Sachs Group Inc. estimates that Fiat Chrysler's businesses are worth about 50 billion euros on their own, double the group's current enterprise value of 24.5 billion euros. Fiat shares rose as much as 2.4 percent after the news and were up 1.9 percent at 14:03 CET in Milan trading, valuing the company at 17.5 billion euros. CEO Sergio Marchionne, 65, is preparing his final five-year business plan before he leaves the carmaker in 2019. Separating parts of the group is a familiar tool for the executive. The company spun off truck and tractor maker CNH Industrial NV in 2011 and supercar brand Ferrari in 2016. Combined, the entities now have a market value of $57 billion, compared to about $6 billion in 2004, when Marchionne took charge. Breakup risks A breakup strategy carries sizable risks, and Fiat is evaluating those, the people said. Alfa Romeo is in the early stages of its push to become a global luxury-car brand and still needs billions of euros in investment to develop new models to compete with the likes of the BMW and Mercedes-Benz brands. And neither Maserati nor Alfa Romeo have the allure of the Ferrari marque. To offset these hurdles, Fiat may look to secure a partner for its upscale brands, the people said. The pressure to act is clear. Despite a 34 percent surge this year, Fiat shares are still among the cheapest in the Stoxx 600 Automobiles & Parts index, trading at 4.6 times estimated 12-month earnings compared with the industry average of 7.4 times. Car-parts maker Faurecia, one of Magneti Marelli's competitors, trades at 11.4 times estimated earnings, while BMW is at 7.2 times. A breakup of Fiat would be another step in the billionaire Agnelli family's plan to wean itself from a dependence on the volatile mass-market car business. Under John Elkann, the clan's chief, Fiat's controlling investor has been seeking to diversify its wealth through its holding company Exor, including expanding its interests in real estate and reinsurance. Elkann has said Exor would be prepared to reduce its 24.5 percent stake in Fiat Chrysler in a deal to create a bigger group. Intensifying pressure Marchionne has long been a vocal proponent of consolidation, arguing that the industry wastes money by developing multiple versions of the same technology. Those pressures have only intensified as countries such as the UK and France set a deadline for the end of combustion engines, and self-driving technologies and ride-hailing services threaten to upend the auto industry's traditional business model. The Fiat CEO acknowledged that deeper changes might be coming when he said last month that the automaker will evaluate whether to spin off some of its businesses. The company is pushing to eliminate 4.2 billion euros in debt by the end of next year. "Fiat management has very clearly opened the door for potential separation of some of its businesses," Adam Jonas, an analyst with Morgan Stanley, said in a note.