Mid-Florida Alfa Romeo Owners Club Inc.
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Alfa Romeo Is Struggling in The US, But Thriving in Europe
Half-year results are in, and it's a mixed bag.
When Stellantis published U.S. sales results for its Alfa Romeo brand for the first half of the year, the numbers didn’t look good. Through June, the Italian marque was down 34 percent, with all three models posting double-digit declines: Giulia (-32 percent), Stelvio (-40 percent), and Tonale (-28 percent). Combined, the three models generated only 3,164 sales.
But there’s a silver lining for the fabled Italian brand, it’s actually doing great in Europe so far in 2025. Sales figures published today by the European Automobile Manufacturers' Association show Alfa is significantly up. In the first six months of the year, Alfa Romeo surged by 33.3 percent in Europe, delivering 33,116 cars. ACEA reports sales for the 27 EU countries, the United Kingdom, and EFTA members (Iceland, Liechtenstein, Norway, and Switzerland).
That's roughly 10 times more than in the U.S. What gives? I’m trying to wrap my head around the major discrepancy between the two regions, and there’s really one main explanation: Alfa Romeo doesn’t sell the Junior in the U.S., a smaller, cheaper alternative to the Tonale. Sure, market conditions vary, but the subcompact crossover is likely doing most of the heavy lifting in Europe.